The internet has made it easier than ever to get distracted from a target or goal. Often people will go online with the intention of researching their next purchase and end up watching YouTube videos or looking up an obscure TV series on Wikipedia.
One click is all it takes to switch topics and everyone from media outlets to bloggers is competing to get that click. Calls-to-action (CTAs) are the strongest tools that internet marketers have to get your click. They are everywhere you go, from Paypal, to Twitter to Amazon.
Articulating your message in a clear and concise manner is key to grabbing the attention of prospective customers. This post outlines some key skills to apply when crafting your Calls-to-Action.
1. Begin with Verbs
Verbs help us to quickly understand the meaning of a sentence. Including an action verb like Join, Get, Click etc. can ensure that prospects quickly understand the nature of your offer and what actions to take to receive it.
2. Be Clear and Concise
Don’t give prospects an easy reason to avoid your call-to-action. Be extremely clear in the wording. Twitter do a great job with their ‘Sign-up’ CTA. It is straightforward and all the required fields are displayed clearly.
3. Use Practical Language
The language of your CTA will most likely be industry specific but avoid overly technical terms. Terms like ‘investment’ and ‘conferencing’ add an unnecessary layer of complexity to a CTA.
4. Don’t be boring
Use copy that stands out and don’t simply copy the competition. Generate a list of verbs that convey value to the reader (e.g. “compare”, “take”, “grab”)
Strong calls to action are crucial to developing your business online, take some time to craft a compelling message.