How Not to Design a Site: Flash Overload

Sites created entirely with Adobe Flash were very popular a few years ago, and they can be very attractive and impressive, with attention-grabbing animation. Many of the site builders available today provide Flash sites. However, this proves a problem when it comes to search engine optimisation (SEO), as it’s harder for them to be picked up by search engines such as Google. The final nail was hammered into Flash’s coffin by Steve Jobs, who refused to make Apple devices Flash compatible. Now, when there are more mobile devices than ever, building your site in Flash could mean turning away a lot of potential customers.

Who got it wrong:

This site’s animated image may look pretty, but it doesn’t add anything to the site. In fact, people without the right Flash plugin or those on some mobile devices will see this:

Who got it right:
Flash isn’t completely dead, and is still OK to use in some instances. For example, if you want to include a video or animation on your site, you can turn to Flash. It’s also still used extensively online for gaming. The example below uses a small Flash component for an interactive feature on the site. This is a feature that will draw people in, but as the whole site isn’t based on Flash, it doesn’t affect SEO and mobile users will still be able to access most of the content:

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Kasey writes about the latest small business and website news for bOnline. Find Kasey on Google+, or follow bOnline on Facebook, Twitter, LinkedIn and Google+

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