This car hire site has actually won awards for being one of the worst in the UK. It certainly catches your attention – but what do you read first? Where do you click? And why do you suddenly have a headache? The page is so busy it’s overwhelming to potential customers, not to mention its tackiness makes the business look unprofessional.
Who got it right:
Here’s another car hire site, which was created by a bOnline customer. This site manages to keep its homepage simple without being plain. It draws the attention with a central image, and different sections of the site are clearly marked. Its sleek design manages to look professional but still eye-catching.
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