Facebook revealed today that it is testing new want and collect buttons to go alongside its popular like and share buttons. The company is working with seven major retailers, including Pottery Barn and Michael Kors, to try out the new features.
Should all go to plan, Facebook users will be able to create wish lists and collections of products from companies’ pages indicating which products they want to get their hands on and showcasing those they already own.
This is potentially good for Facebook, which could monetise the service, but could be great news for your business, too.
Businesses will be able to create collections on their page (i.e. Winter coats 2012, best sellers) for users to browse through and, like, want or collect items.
After people have clicked want on an item, it will appear in their timeline and on their friends’ news feeds, helping to improve the visibility of products
There will also be a buy link which passes traffic away from Facebook and towards your site so the user can purchase it from your company directly.
The new features are only in testing stages at the moment, but it’s likely that we’ll see the changes implemented soon after they are rolled out to the US, which is first on the list.