A new domain name for London businesses will be launched in summer 2014. Londoners will be able to host their websites on domain names with a .london suffix, in place of the common .com or .co.uk URLs.
An agreement was made between London & Partners and the Internet Corporation for Assigned Names and Numbers (Icann) to bring the first city-based domain suffix to the web. It is understood that similar initiatives are planned for other cities, including New York, Paris and Berlin.
Tens of thousands of businesses have already expressed an interest in purchasing .london domain names, months before registration opens in the spring.
London Mayor Boris Johnson said: “Adopting the .london suffix will enable organisations to more closely associate themselves with our great city’s powerful global brand. This is also an excellent opportunity to expand London’s digital presence, which in turn is set to generate funds to invest back into the city.”