A new survey has revealed that many business owners struggle with the challenge of online marketing, despite the fact that more than 94% feel online marketing is very important to business growth.
The report from AWeber found that 29% of business owners are overwhelmed by online marketing, while 60% admitted they are more confident using certain channels more than others. Online 12% of those surveyed said they were ‘pros’ at online marketing.
Erik Harbison, chief marketing officer of AWeber, said “We know that small business owners have a lot on their plates and that despite their best efforts, many aren’t professional marketers.”
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