News: ‘World’s Worst Hotel’ Warns Guests in Marketing Campaign

The ‘world’s worst hotel’ has taken to warning people in advance about the poor state of the facilities on offer.

The Hans Brinker Budget Hotel in Amsterdam claims to have been “proudly disappointing travellers for forty years”. With rooms costing from €22.50 a night (about £18) in a traditionally pricey part of Europe, it’s no surprise that the facilities are not up to Hilton standards.

On the hotel’s website a disclaimer warns “Those wishing to stay at the Hans Brinker Budget Hotel, Amsterdam, do so at their own risk and will not hold the hotel liable for food poisoning, mental breakdowns, terminal illness, lost limbs, radiation poisoning, certain diseases associated with the 18th century, plague, etcetera”. It also boasts of being “cheap, dirty, cold, poorly lit” with “spectacularly unspacious suites”.

It’s turned out to be clever marketing, drawing travellers and backpackers in to see if the hotel is all it’s cracked up to be, and see if they can endure a stay there.

It’s true that honesty is the best policy when it comes to marketing – but we’re not suggesting you go to such great lengths to put your business down when advertising to potential customers.

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Kasey writes about the latest small business and website news for bOnline. Find Kasey on Google+, or follow bOnline on Facebook, Twitter, LinkedIn and Google+

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