‘The fold’ – the the point on a web page where a user has to scroll to see more – has caused major debate among web designers. Many believe content below the fold is less likely to be seen by users, while others say users scroll automatically. Our view is that it’s best to have the most important information on your small business website within the eyeline of your visitor, to make a quick impact.
This website uses a splash page, with very little content within the eyeline of the user. Visitors to the site have to scroll down to see the ‘enter’ button, and the navigation menu is in very small text at the bottom of the page – unlikely to be seen immediately.
This small business website, created with bOnline, includes the most important information at the top of the page. This includes the website’s navigation bar and a clear call-to-action for customers to call for a quote. Users can then scroll down for more information on the company and can use the clear navigation buttons to browse the site.