Small business website mistakes: Lack of information

People go to your website to get more information, and stay when you give them interesting content. A website with neither of these benefits is of no use to a potential customer, and therefore is no good for your business. Take a look at the examples below to see how to provide the information and content your customers want:

Who got it wrong:

Boat Rocker Studios

This website has very little content on the homepage, just a description of the company. Where you would expect to see links to contact pages and other content in the menu, there are just social media streams, not even links to the full profiles. The website contains no more informative than a business card – less so, in fact, as there is no address or location information on the site, despite the business being based in a physical location.

Who got it right:

Nail Salon in Ashford  Kent   Creatively Nails

This website, created with bOnline’s website builder, has all the information you would expect from a small business website. The business location is prominent in the side bar of every page, and there is also a contact form to communicate with the business directly. The site also includes a news section, testimonials, a gallery, and a list of services and prices.

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Kasey writes about the latest small business and website news for bOnline. Find Kasey on Google+, or follow bOnline on Facebook, Twitter, LinkedIn and Google+

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