As we’ve said before, simplicity is key when it comes to creating a good website. So while mystery buttons may sound intriguing, the novelty quickly wears off for a customer when they are trying to actually use your website. Take a look at these examples to see what we mean.
Who got it wrong:
This website has an eye-catching design, but it’s made up entirely of mystery buttons. The only way to navigate the site is to click on poorly-labelled links to see where they lead. A click could take you to an Amazon purchase page, a photo hosting site, or a long-winded essay page. Many customers will be put off by being taken to different sites unexpectedly.
Who got it right:
This bOnline customer website features a bold design, but keeps its navigation simple. the links in the navigation bar are self explanatory, so customers know what to expect before they click.