Your website should serve a purpose, whether it’s as a source of information or a way to drive customers to buy online or get in touch with your business. The purpose of your site may seem obvious, but it’s important to take a step back and look at it from the visitor’s point of view. The best way to make your message clear is to provide obvious calls to action, so your website visitors are in no doubt what to do next when landing on your homepage.
Who got it wrong:
This website contains plenty of information about the services on offer, but does not give any hints as to what the website visitor should do if they actually want the service! The site doesn’t include a contact button or page, which is vital on any website. The only way to get in touch with the business is to read the entire first page, where an email address is hiding at the bottom.
Who got it right:
This site has plenty of obvious calls to action, such as ‘contact us’ and ‘read more’ buttons in red. The main text on the homepage concludes with a call to action, providing a phone number for interested prospects to call. There are also links to the contact form on every page, both in the main navigation bar and in a highlighted box on the left of internal pages.