Small business website mistakes: Overloaded homepages

The web has been around so long now that people have come to expect a certain format for websites. Usually, a site’s homepage will contain the most important information, with the main navigation bar pointing to internal pages for more details. However, some web designers know the homepage is the focus of the site, so they try to cram everything onto it. Check out these examples to see how your small business website should do it:

Who got it wrong: (1)

When it comes to the design of your homepage, you don’t want to make your visitors work any harder than they have to — and that means having to scroll down as little as possible. Many websites, like this one above, force the user to scroll down the page several times. Here’s a scaled-down look at how long that web page really is!

Who got it right:

Gardener in Tipton   Aqua Ace Garden Services

This website, created with bOnline, has a well-designed homepage which does not require the visitor to scroll down in order to read. Important points are highlighted in clickable boxes, and the rest of the site’s content is organised and accessible from the navigation bar at the top of the page.

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Kasey writes about the latest small business and website news for bOnline. Find Kasey on Google+, or follow bOnline on Facebook, Twitter, LinkedIn and Google+


  1. Hi Kasey,
    My own personal belief is that homepages need to be simple and accomplish a clear objective. That could be driving customers toward a sale, helping them quickly and easily learn the basics of your company or leading them to simply and easily explore the rest of your website. But, I think many businesses attempt to accomplish far too much on their homepage. Thanks for sharing with the BizSugar community.

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