Web users today are becoming more impatient when waiting for web pages to load. Back in 1999, the ‘8 second rule’ surfaced, based on the assumption that web users would give up on a site if it takes more than 8 seconds to load. Today, expectations are much higher and visitors will leave after a couple of seconds, so you need to be sure your small business website performs well. Here are examples to help you when you create a website:
Who got it wrong:
This website goes way beyond breaking the 8 second rule. While the homepage loads it displays a countdown from 10 – a clever tactic to make users think they’ll have a maximum of 10 seconds to wait. Unfortunately the countdown took over a minute when we tested it on Chrome and Internet Explorer (and it didn’t work at all on Firefox). When the page does eventually load you’re treated to a very unusual Flash-based website, which replaces your mouse cursor with a giant hand. It seems the web designers sacrificed load times for the sake of fancy animation, but it’s hard to imagine many people would wait that long to experience it.
Who got it right:
This small business website, created with bOnline, doesn’t suffer from the same problem. The homepage loads in a couple of seconds, despite the fact it includes several high quality images. All other features on the site load quickly, including the online shop. This goes to prove that a good quality HTML5 site with simple features can still look striking and stylish whilst retaining fast load times.