Online shopping is growing in popularity all the time – in fact, the average yearly online spend grew by 16% in 2012 to £1,175. Consumers are getting more used to buying everything online, and many expect to be able buy something at the click of a button or the tap of a screen. This means it can be frustrating when businesses showcase their wares online, but offer no way to buy them directly.
Who got it wrong:
It’s not a small business, which makes it all the more surprising to see that L’Oreal can get it wrong. Their products are widely available in stores, but their website is misleading by providing so much information for each product, presented in an eCommerce style, but with no option to purchase the product. They would be better off giving less information so as not to give the impression of an eCommerce site.
Who got it right:
The Vintage Rose Tree’s website, created with bOnline’s DIY website builder, offers a range of products to buy directly on the site. Each product can be viewed close up alongside more information about each piece, and purchase is as easy as adding the item to the basket and going through a checkout process. Thanks to the website’s responsive design, the products are easy to buy from mobile devices too.