The Apex Clinic is an established clinic practice in London. They have a launched a new pain relief product and wanted an informative brochure style website to bring it to the public. The challenge was to make sure that the The Apex branding was still being advertised on the new product, Sanakey. The Sanakey is the latest development in personal pain relief therapy utilising bio-feedback neuro stimulation. The device not only provides direct therapeutic effect at the point of pain, but also activates the natural defences of the body. The website had to reflect this new age technology whilst being as clear and informative as possible.
A big image was used across the home page and inner pages. These large images immediately tell the viewers that the product helps in relieving pain which sets the tone for the site. It’s user friendly, modern and easy to navigate. We have added full-width call-to-actions that will encourage actions from visitors and help with the SEO of the site. The inner pages are crisp, sleek and clean looking, with images on the top, reflecting the pages purpose and content.
When viewing the site, you still get the feeling that the new Sanakey brand is part of the well established Apex clinic in London. That was the main aim of the project. All elements of the website conforms to design trends in 2015, with big circles, big images and no fancy stuff. The site is clean and simple but very powerful and effective.
Designed by Oswin Losper