Aben Financial is a commercial finance advisor dedicated to finding the right funding solution for your business from a network over 270 lenders. They needed an online presence and signed up with bOnline for a website. They gave the designer some guidance as to what they’d like the look-and-feel to be, as well as the colours and they also provided a large amount of content. As a financial company, the website had to come across as professional but still easy to navigate for the user.
The designer decided to balance the large amounts of content with imagery throughout the website. Duetones were used; being a popular new trend for 2017. A duotone is created by overlaying a colour (such as blue) on a grayscale image. Furthermore, the designer created custom graphics to suit the style of the business logo that the client provided.
The colour scheme was kept in shades of blue and turquoise, to match the logo but also gives a corporate feel to the design. The inner pages have banners to break the load of text and keep a balance on the page. Other elements like social media and financial institutions were also linked to the website through the footer.
The client was very happy with the work presented, and after 3 reviews the design was completed and abenfinancial.com went live. They even gave their designer a 5 star review on Trustpilot. Click here to read the full review.
“Nina was then my designer and I think she is excellent – great design, very responsive, very patient, nothing was too much trouble and very nice to deal with.”
Website design by Nina Nortje