This Week’s Star Site: Historic Equitation Ltd.

Jousting events company charges past competition with new site



Based in Cambridgeshire, Historic Equitation Ltd has provided historical equestrian shows, events and attractions for the past three years. Its most popular services include jousting and skill-at-arms, and it also provides equine services for films and TV. To showcase these unique offerings, the company wanted to boost its Google ranking for potential customers searching for jousting events in Cambridgeshire, and turned to bOnline to create a new website.



  • Historic Equitation Ltd now has a professional site which includes a regularly updated news section and a photo gallery documenting their recent events.
  • The site has built in SEO capabilities, helping to boost visibility on search engines such as Google.
  • The site provides a point of contact for potential customers, offering several ways to get in touch as well as a map and driving directions.




  • Thanks to bOnline’s integrated SEO capabilities, www.historicequitation.comis the top ranking result on Google when searching for jousting events in Cambridgeshire.
  • The owners called the new site “A big improvement on our last one with more photos and info!”.
  • Historic Equitation Ltd’s site is now more visual and interactive, and includes everything potential customers need to know.

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Kasey writes about the latest small business and website news for bOnline. Find Kasey on Google+, or follow bOnline on Facebook, Twitter, LinkedIn and Google+

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