Having the right logo designed for your small business is important, not only to make your website and merchandise look good but also to create a recognisable brand. It needs to reflect the ethos of the business as well as be unique enough for people to recognise when standing alone. Small business logo design is not something you, as a business owner, should scrimp on as it is effectively the first thing any of your potential customers will see when viewing your business.
Competitor research is key and having a solid idea of what you want before taking it to professional designer is also very important. Take a look at some successful logos in your industry and see what common design features they all share. Below are 12 of bOnline’s most effective small business logos to date:
These logos are from a variety of different industries. We can clearly see that there isn’t just one way of creating an effective logo and by using just an icon (Funk My Home), just a word, or a combination of the two (West One Wood Flooring Company Ltd.) we can create an effective logo to brand a small business.