The digital space is fast-paced and ever-changing and with 2018 almost at an end, your business should be considering plans for 2019. To make it easier we have identified key areas and trends you can utilise to propel your business into the future.
Although you might have heard of content marketing most businesses forget to implement this into their online campaigns. Content marketing is creating written or visual content for your consumer base that drives revenue. Learning how to create engaging copy will be beneficial in increasing your brand awareness and working on your brand story.
A Stronger Focus on Social Media
If your business isn’t on social media, now is the time to start. This powerhouse of media has the potential to increase your revenue tenfolds. It is so important to have a presence on these platforms to engage with a wider client base. Furthermore, the large scope of users means that not only will you be able to interact with existing customers but also open up your business to potential new customers. It would be ideal to start working on more elaborate social media campaigns to increase your following.
Location-based marketing is another trend that is set to make waves. Understanding where your consumer is based can add value to your business. By utilising geographical information you can increase your profits by purposely targeting certain users in specific areas. This data can then be used in email marketing by offering discounts and coupons while also adding where their local store is. Taking the time to make consumers ‘buying journey’ easier will see them take up the offer and generate sales towards your store and services. The potential of increasing your profits using this tactic is immense as studies show that 74% of smartphone owners get real-time location-based information on their phones.
Artificial intelligence – Voice
The way we are using search engines is changing with devices like Google Home and Amazon Echo coming onto the market the public are now switching to voice search. A recent survey shows that 58% of consumers over the last 12 months have used voice search. With this figure only set to increase in the next year, you need to make sure your brand is optimised to work with this trend. This voice search revolution has the potential to bring considerable changes in regards to SEO and advertising. To find out more about how your business can prepare to use voice search in your future marketing campaigns click here
Finally, Omnichannel is changing the world of marketing and has the potential to take over 2019. This method of marketing is offering consumers various platforms to access your site/services. For examples, offering products online from a desktop, tablet or mobile device. It is imperative to implement an omnichannel to take advantage of every platform. For more information and to see the benefits of omnichannel for your small business see here.
Taking everything into account and implementing these strategies you can get your business ready for 2019. These trends are not only exciting but have been proven to increase profits. It would be beneficial to play around with certain techniques and see what brings the most results for your business.
For more tips and tricks to help your small business thrive, be sure to check back onto www.bonline.com/blog for more resources.