7 Latest Trends in Small Business Website Design

Full-screen image homepage designs

Full-screen images on the homepage seem to be on trend this year for website design. The reasons for this trend are both visual and pragmatic. You’re able to give users maximum impact as soon as they land on your site and it’s easier to code, so it works well on mobiles and desktops. With growing access to high-quality images and speedier technology, we’re seeing a big increase in websites with large, hard hitting imagery on their home pages.

Image website design









The Parallax Effect

One big web design trend of the moment is parallax scrolling, which involves the background moving at a slower rate to the foreground, creating a 3D effect as you scroll down the page. It can sometimes be overwhelming, but when used sparingly it can provide a nice, subtle element of depth. More and more website designers are opting for the parallax effect as it is still a relatively new concept and is a great technique to use on homepages for small to medium sized business websites.

Parallax website design









Flat Design

Flat web design has really kicked off over the last couple of months. Flat design makes things free from distractions, eliminating heavy background images and making websites very easy to navigate, since there are no more gradients or drop shadows. It puts more focus on the text, making everything readable from big screens down to mobile devices.

Flat website design









A popular way to structure your website content is by creating tiles. These are very popular with portfolio websites and increasingly, with blogs. They react very well to responsiveness and, with hover functions, can look really professional. Tiles sitting directly next to each other create a clean and modern look which is vital for portfolio websites and has become very popular with company team sections. Clean, sharp corners and borders are very on trend this year and are great for creative, design businesses.

Tiles website design









Interactive Maps

Although this has been something we have seen for a while now, maps on websites have become more and more interactive thanks to advances in software from the likes of Google and Bing. Interactive maps can be customised to fit with the websites colours and branding and allows the customer to interact with the map and location without navigating away from the website. Google provides customise options for their maps that you can embed into your website. This greatly improves the design and look of the site. Something that works well on a home page.

interactive maps website elements








Longer Scrolling Homepage

Homepage length has increased this year and a long scrolling homepage is right on trend for 2015. As mobile devices become more popular, it’s becoming more commonplace for sites to opt for scrolling instead of linking as a means to display content, especially on their home pages. It is easier for users to simply scroll through a page to get their information than it is to constantly click to find information.

long scrolling homepage design










Simple web design means no clutter, clear navigation, crisp fonts and simple logos. To get an understanding of this, you only need to think of websites that you probably use every day. Some of the most popular websites in the world are Google, Amazon, Facebook and Wikipedia. Securing a simple design is one thing they all have in common. It’s also imperative these days that small businesses keep their websites simple and easy to navigate. This gives off the impression of a larger, more reputable company while making it clear what services they provide.

Simple website design











Sam is head of website services at bOnline. In his posts he shares tips for creating a beautiful business website and getting the most out of bOnline's website design tools.

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