Get to know your target audience better. Explore how customers use connected devices every day and on their path to purchase.
Understanding your customer’s path to purchase is key to the success of any business. Identifying how customers come to make purchases or discover your business both online and off will set your business firmly in front of the competition – and your customers!
Using Google’s Consumer Barometer and the data of 150,000 individuals across 43 countries, we’ve pulled together key insights to help you understand how customers are using connected devices, and how that relates to behaviour online and offline for local businesses. Now you can put Google research and insight behind your thinking.
