Learn how Google AdWords can help your business grow.
Right now, prospective customers are looking for a business like yours using Google search. But if your site doesn’t show up, no one is going to find you.
Problem is, ‘showing up’ isn’t that easy, especially for small startups. New businesses are competing against companies that have been around longer, have a much larger budget and have already built up a loyal fan base.
AdWords helps small businesses, like yours, get a head start and break into the market, fast, by providing self-styled online advertising solutions.
Below, we’ve listed 10 reasons why AdWords is so effective at helping small business succeed.
Instantly reach the top of Google’s first page.
There are two ways to get to your site to the top of search engine results – SEO and AdWords. With SEO, it can take months to get your site ranking. With AdWords, you only have to wait a few weeks, or in some cases, a couple of days, before customers see your ad.
This means you get results when you need them – right now.
It Works and We Can Prove It.
Invest in advertising that delivers measurable results.
With traditional advertising, it’s very difficult to know what works and what doesn’t. If you run a radio, television or magazine ad this month and there are more calls next month, you know that something worked, but you’re not exactly sure what it was. The measurements are imprecise and any evidence is circumstantial.
Digital marketing is more measurable and dependable. AdWords metrics show you what’s effective and what isn’t. They show you who has seen your ad, who has clicked on it, who has contacted you and who has purchased your products.
This is perfect for small business owners who need to know that their money is being put to good use.
See some of our small business AdWords success stories.
It Suits Your Budget.
Spend only what you can.
We know that small businesses’ marketing funds are limited. AdWords allows you to set how much you can spend. You don’t have to worry about overspending, because the platform will not allow you to go over your set limit.
This means that AdWords is a completely risk-free digital marketing plan for small business owners who don’t have much capital to play around with.
Pay only for results.
We understand that as a small business owner, your money is much more valuable to you than to a corporate business. Unlike bigger companies, you probably don’t have money to squander on multiple marketing strategies.
With AdWords you only pay when someone clicks on your ad. This is called pay-per-click or PPC advertising. Unlike with traditional advertising, where a costly leaflet or print ad could be wasted on a client who has no need for your products or services, with AdWords you only pay for the leads who have indicated their interest twice, first by searching for a business like yours and then by clicking on your ad. This makes these leads much more valuable because they are more likely to turn into clients.
AdWords pay-per-click advertising helps you make every cent count.
It Allows You to Target Your Ideal Client.
Speak only to your niche.
With AdWords you can be explicit about the type of client you are looking for. You can set your ads to show up only in a specific location or at a specific time. You can also request to specifically target people searching for your products or services from their mobile users, like people walking or driving past your business.
This means that your ads only get shown to the right people, at the right time and place.
It Helps Customers Find Your Store.
Get more feet through the door.
AdWords allows you to get your store, restaurant or pub to show up first on Google Maps when someone searches for a business like yours nearby. You can also add a ‘Location extension’ to your search advert to show your address to potential clients.
In this way, AdWords helps you to lure customers away from competitors in your local area.
It Helps You Generate More Leads.
Get your phone ringing off the hook.
AdWords makes it easier for customers to contact you. The ‘Call Extensions’ feature allows you to add a phone number to your search ad. This enables clients to contact you directly from the search results page. They don’t even have to visit your website to make a call.
More enquiries means more sales for your business.
It Helps You Sell More.
Get your products seen by more customers.
Google Shopping allows you to get your products to show up first when someone searches for something you’re selling.
More sales means more revenue for your business.
It Automates Your Marketing.
Attract new clients with less effort and a smaller initial investment.
Rather than doing all the selling yourself or hiring an extra sales person, why not set up an AdWords campaign. You simply let it run.
For a small business owner, this is ideal, because you don’t have more time or money to spend on calling people who aren’t interested yet.
It Helps You Grow Your Business.
Get even more clients.
No matter the stage of development your business is currently at, AdWords can help you grow your client base and perfect your service offerings.
Whether you’re a new business looking to increase awareness of your brand, a small local business looking to go national or a UK-wide business looking to go global, AdWords can help expand your reach.
AdWords also helps you to identify what is working with built-in metrics, so that you can invest more time and effort into those products or services.
This helps small businesses grow into larger, more valuable companies.
The Only Drawback – You Need to Know What You’re Doing.
While AdWords can deliver spectacular results, actually getting them can be a complex, tiresome and timely process, especially if you are not technologically savvy.
First, You Will Need to Set up Your Adwords Campaign.
To do this right, you will need to be sure to choose the best keywords, create appropriate AdGroups, fully optimise your landing pages and install tracking codes. You will need digital marketing, copywriting, web design and development expertise to get all of this done.
Not adhering to all the requirements of setting up a campaign will mean that your ad shows up at the bottom of the search results page.
It can also mean that your ad is never shown.
Then, You Will Need to Monitor Your New Campaign.
In order to ensure that you are constantly improving the performance of your ads you need to always be checking what is going on. The tracking tools are technical and difficult to understand. Many AdWords campaign managers first study for the Google Analytics Certification before attempting to make any changes to an AdWords campaign.
Not tracking your performance means that you could potentially waste money.
Finally, You Will Need to Track Platform Changes.
AdWords is constantly changing, and marketers have to keep up. These changes can affect how effective your previous strategy has been. AdWords often releases new features, some of which can help your campaign achieve further success.
Using other features could damage it.
Our AdWords consultants can handle all the work for you and ensure that you always get the most out of your marketing budget.
Contact Our Adwords Team for Free Expert Advice.
Email our experts on firstname.lastname@example.org to arrange a call back and consultation.
We will send over a tailored PPC plan, detailing how much:
It Will Cost for Us to Set up and Manage Your First Campaign.
You Will Need to Pay Google in Order to Start Seeing Results.
As a small business owner, you’re probably already doing far too much on your own.
Let us take care of your online marketing for you.