Background:

MD Solutions is a startup company with two young visionaries, Matthew and Vikram heading it up. We built this website with the input from both Matthew and Vikram who gave me their initial ideas in terms of functionality but left the design (mostly) up to my discretion.

The key sectors we wanted to implement was access to numerous action points across the website, and a clear UX flow that would help lead a user organically from the landing page, to the rest of the website.

 

The Solution:

The first thing we did was design a logo. We had 2 or 3 options and eventually filtered it down to the ones the clients loved best. From there we fixated on visibility and usability across different platforms and mediums. We settled on a signature blue logo with black text elements that contrasted well enough to be unique to the clients brand.

This choice allowed me to build the website around his logo, drawing the colour palette and font choices directly from it. We used buttons and other CTA’s across the home page and site in logical sections leading to the final section, which leads a potential applicant to upload their CV to a custom form.

We lead website visitors with language prompts such as “Start Your Future” across the site, hoping to inspire young professionals to make use of their fantastic service and take immediate action.

 

The Reaction:

The client loved their website! They were excited to get the website live and start marketing it so that they could bring their clients to view the fully realised brand that is now mdsolutionsltd.co.uk

The client left a wonderful 5-star review of our services saying “It didn’t take 20 calls or constant discussions…. it was one email to Sharné and her reply was “I think I know what you want to make your website look amazing” she truly did!! I was so shocked that from one email she produced exactly what we were looking for!”

 

Website design by: Sharné Rustin