You may think that Black Friday and Cyber Monday is an American tradition, so you shouldn’t spend your valuable time participating. This is far from the truth. Black Friday is the biggest shopping day of the year, with customers last year spending £5.8 billion over the four day Black Friday – Cyber Monday weekend. This was a 15% increase in spending in 2016 over the previous year!
It’s not just B2C companies that can benefit, all Small businesses in the UK can play a part and reap the benefits. Black Friday is well established across the globe, and well marketed, so you’ll be able to reach your target audiences.
When is Black Friday and Cyber Monday?
Black Friday: 24th November 2017
Cyber Monday: 27th November 2017
We’ve come up with six tips to help your business succeed this Black Friday.
Promote your products/services on different days
Have a different deal on each day. This will generate a new hype each day, and keep your offers fresh and desirable. You will be able to market each deal individually, like its own event. If you are only running one promotion, it is still important to promote it every day (whether by email, social media or just on your website).
Run your offers all week
Don’t wait until Friday to start your deals and offers. If you do, you’re missing out on a massive opportunity. Because Black Friday and Cyber Monday are now so recognised across the globe, your customers won’t just be searching for deals on that day. They’ll be searching in the week preceding Black Friday too. By offering deals all week, they’re more likely not to be missed (there will be 1000’s of offers on Black Friday itself) and stand out from the crowd.
If you choose to dip your toe in the water this year with just one Black Friday offer, or are prepared to run a substantial campaign, discounts are what drives Black Friday. Whether you choose you do ‘30% off selected products’ or ‘£100 off certain products’ customers will be looking for a good deal or ‘bargain’.
Use social media to promote
In the week leading up to Black Friday and Cyber Monday, promote your deals and special offers across your social media platforms. If you choose to have a different deal on each day, you can be smart on social. Promote that day’s offer in the morning, then start teasing your followers with tomorrows deal in the afternoon. Keep the tone of your campaign ‘exciting’ and ‘getting a bargain’ at the heart.
Invest in ads
Display your deal at the top of search engines by using paid advertising, for example, Google Adwords. As customers are searching for your product or service, your ad will show up at the top of, e.g. Google. With an enticing offer, appearing at the top of the search engine will see your website have a rise in site visitors and therefore, sales!
People are busy, and won’t necessarily be using a computer to search for and find your deals. Mobile searches are on the rise, and last year (2016) 49% of consumers aged 25-34 used their smartphone to shop for Cyber Monday deals. Ensure your website is mobile friendly and responsive, with simple checkout payment options to keep your buyers on track to purchase.
Black Friday and Cyber Monday are days not to be missed on your marketing calendar, and it isn’t too late to start promoting your deals and tapping into this global shopping day.
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