Google Adwords are paid ads that get your website and advert at the top of the search listings on Google. If you want your website and products to be at the top of searches, Adwords is the best way to come out on top, quickly and easily.

How it works is simple:

• People use keywords / search terms to find specific products and services online.
• Companies (like you) bid on keywords. When a customer searches for your keyword, your paid ad will appear above the organic search results on Google.
• If someone clicks on your ad they’ll continue to your website/landing page

Of course, there will be lots of people competing for the same keywords. So there are a few tips to get your edge over your competition - without breaking your budget! Whether your website is new or old, Google Adwords will start to appear immediately. No need to wait, pay too much or learn too much.

If you want your ad to appear at all, you have to bid against other businesses on how much you’re willing to pay every time a searcher clicks on your ad. Obviously the more you pay-per-click (PPC) the more likely your ad will appear in the top search results.

How can I get my ads to appear?

There are two ways to get your ads to appear, bidding higher and improving your quality score.

Bidding

Each time your ad is clicked on, you’ll pay a certain amount. You can preset the price you’re willing to pay-per-click - which is called the cost-per-click (CPC).

Top Tip: You can also set an automatic bid amount in which Google will choose the bid amount for you while staying within your budget. This should give you the maximum number of clicks within your budget.

Quality score

Google and Google Adwords look at the relevance of your ad and how useful the content is for people searching and clicking. They also look at other metrics to do with your ad, like how many clicks it has received (know as the click-through rate, CTR) and how relevant the landing page is.

For example, if you’re advertising a coffee machine for your home, your advert will appear when a user searches for ‘coffee machine’. Once the ad is clicked on, the visitor should be immediately directed to a page selling coffee machines. If they are directed to your generic home page, unfortunately, the ad won’t be shown very highly, because it isn’t specific enough.

The better your quality score, the better for your ads. Even if your maximum ad buds are less than that of a competitor, you could still appear above them if your quality score is better.

Final Thoughts

Google Adwords get your website to the top of search pages, quickly! There are two ways to be number 1, by outbidding, and / or improving your quality score. Start growing your business now by displaying your ad at the top of Google!

bOnline, a certified Google partner, offers a cost-effective PPC campaign management, running your Google Adwords for you, keeping within your budget and leaving you to focus on other aspects of your business, like handling the enquiries brought in from the Adwords.

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