If you’ve set up your own business or are thinking of starting up, you’re probably already aware that entrepreneurs often take on several job roles. As well as sales and management, the marketing of your new business will also be solely down to you.
Of course, you’ll know by now that as well as traditional marketing tactics, online marketing is becoming an increasingly important tool in the success of your business. The starting point is a website, and with services offered by companies such as bOnline, you can create a website for your business with no expertise for a low monthly cost.
You may also know that simply creating a website is not enough. Without search engine optimisation (SEO), your site is unlikely to rank highly on search engines for relevant search terms, so may never be found organically by potential customers.
This is often the point where small business owners feel out of their depth. Many have the impression that SEO is some sort of mysterious art, which only trained experts can successfully master. However, there is no need to become an SEO expert, or even to pay for one, to get the results you need.
Many website packages, including bOnline, now offer SEO built-in to each site. All you need to do is follow a simple SEO wizard to ensure your site is optimised for the keywords you wish to rank for.
If your business operates in a physical location (e.g. a sweet shop in Oxford or a builder in Northampton), you can also easily set up Google Places to help your local customers find you online.
If you want more information to help your website rank highly on search engines, you can read our simple SEO guide for beginners.
With SEO tools becoming more simple and less scary, it’s one less thing to worry about as an entrepreneur just starting out.