bOnline SEO Consultant, Max Carlton, shares his tips for converting website traffic into customers:
We’ve received lots of questions asking how to turn website traffic into customers/clients. To answer, we start with the basics – Calls-to-actions (CTAs).
CTAs on your website play an important part in your conversion rates. These are the directions you are providing visitors and the actions you want them to take when on your site.
There are two main types; those that are used to increase sales/enquiries:
- CTAs for sales/enquires – keep simple and concise. They should not complicate the process for customers and should be easy to action.
- CTAs for social media – again keep simple and limit to select social media avenues per site.
Top tips for CTAs:
- CTAs should be in logical places. Add them to the end of your content allowing visitors to review then contact you or buy.
- Keep your CTAs in the same expected location throughout the website. By making it intuitive, you will increase conversion.
- Make your CTAs personalised. There is no point having CTAs that are the same as everyone else on the web, people are too used to them. Make yours unique.
- CTA design is important as well. Try a combination of text only CTAs, and Text with Images to see what helps with conversion. Check out my colleague’s Sam Greensted blog for more information about the layout of CTAs.
- If you make a promise in your CTAs fulfill it. If you promise a Call back inside 24 hours make sure you do it. Or if you are asking someone to connect with you for more information, make sure there is more information for them.
- Make the process simple and easy if it’s for a purchase. If you are collecting information with a CTA, do not ask people for too much information they will not complete the form.
- Social Media CTAs, are important as many searchers may not visit your site once and convert, they may wait and think about it. Connecting with them on social media is therefore important. Keeping your content and site at the forefront of their minds means when the customer is ready to convert the company they will choose is yourself.
- Pick relevant social media avenues. Not every company needs to be on every social media platform. You may not need a Pinterest Board or a LinkedIn page as they are sites your clients do not use.