If there is anything we see a lot of in the bOnline SEO team, it’s a customer who has read an outdated article online about SEO or used an unreliable tool to analyse their site.

There is a lot of information on the internet about SEO and a lot of it is confusing to the laymen and often simply incorrect. But how do you sift through the misinformation? What we recommend is signing up to our SEO package so that you can check the information with one of our SEO consultants. Here is why you should trust our SEO consultants rather than the unreliable articles a Google search for ‘SEO improvements’ might yield.

Why Not to Trust Online Information

1. Articles from a few months ago are outdated.

SEO best practices can change with time. The more changes search engines make to their search algorithms, the more changes we need to make on a site. This could means that articles from just a few months ago are potentially outdated. Google makes minor changes to their algorithms almost daily. The most recent update that webmasters have noticed is the change that happened in early March this year. At bOnline, we keep up to date with what’s happening in the search world.

1. SEO is not one-size-fits-all.

SEO is never the same for any two businesses. For example, the SEO strategy that we implement for a local plumber in Worcester will not be the same as that for a lawyer in Croydon. SEO strategies can depend on various factors such as competition, the targeting area, whether the business is local or national based, the current website and the content on it.

You can speak to a SEO specialist at bOnline who can identify the needs of your website.

1. Many SEO tools that are freely available online are created to get you to buy their product.

There are various SEO tools available in the market, free and paid versions, cheap & expensive. Some of these tools pick up issues that are not really that important a ranking factor and paying for some of them might not significantly increase your ranking. We have tested various tools out there and at bOnline, we keep track of the most important ranking factors by using reliable industry-standardised tools such as SemRush and Serpbook.

Work with a Reliable SEO Expert like bOnline

Our team follows all the SEO best practices as described in Google’s ‘How to Hire an SEO’ video. Some of the most important are mobile friendly website, good navigation and we never follow shady practices or use black hat SEO.

bOnline has years of experience achieving results for small businesses across the UK. We have helped over 12,000 businesses with their online presence in hundreds of industries reach the search engine results that have improved their business and bottom line. At bOnline we follow all best practices for SEO, be it offsite or onsite.

See our SEO case studies and contact us to sign up to either our local or national SEO packages to speak to an experience SEO consultant today.