Getting your website to the first page of Google can make or break your online presence. There is a reason for the saying ‘the best place to hide a dead body is on page two of Google’. SEO (Search Engine Optimisation) should be an integrated aspect of your online marketing. Here are just a few reasons why:
SEO can improve your visibility
If someone on the internet can find your website (one of millions) then you’re essentially getting free website traffic. But how can you get this ‘organic’ traffic? It takes some websites a long time and dedication in order to appear on the first page. Your competitors may have been optimising their sites for years so it might seem difficult to compete. But by taking the time, or using a trustworthy company, you’re website will rise in the rankings over time, and eventually appear on the first page for your search terms each time.
Capture new clientele
One of the biggest advantages of optimising your SEO is expanding your customer base and bringing in new visitors. Did you know that businesses grow twice as fast with an optimised website and the right online marketing strategies? The implementation of SEO can increase your rankings, bringing in more customers, leads and sales.
SEO is an excellent return for your investment. It’s one of the most cost-effective and affordable tools available to a small business. The number of doors a good ranking will open for you in terms of new customers, leads and sales is invaluable. You can either hire someone in your marketing department to increase your SEO or let an external SEO company like bOnline manage your site and optimise it. SEO is more than simply affordable; it is customisable for your budget and the needs of your small business.
Better rankings help build brand awareness
Brand awareness is a wonderful bonus from SEO, and vital for small businesses. It’s beneficial because most people are likely to trust the website and brand that is positioned at the top of their search result.
Smartphone searches still on the rise
With every day that goes by, the number of searches made by mobile increases. While searches on desktop continue to decline. An easy way to boost your SEO is to make sure your website is mobile friendly. Make sure your website is up to date. If you’re unsure if your website is mobile friendly, look it up on your phone and check. If it’s not, don’t worry, you can get your website redesigned easily.
Competitors are Already Implementing SEO
Not only will poor SEO prevent customers from finding your business online, it’ll allow your competition to dominate the results. If you want your small business to succeed online, you need to think about and start implementing SEO in order to compete and be visible online.
Don’t hide away and settle on the second page of Google. Invest in SEO, or even consider Google Adwords to get you to the top of search results immediately. It’s a worthwhile investment and could see a noticeable increase in traffic and more website sales.
To find out more information about SEO and the impact it has on your search rankings, talk to us at bOnline, we can also talk you through what is a ‘mobile friendly’ website. The number to call is 020 3617 9950.
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