Online sales this Christmas Day are set to be the highest to date, according to research by DiscountVouchers.co.uk.
Christmas Day sales have increased year on year, and the trend is expected to continue over this year’s festive period. Last year there were 107 million visits to retail sites on Christmas Day, a 71% increase on the same day in 2011. In 2012, Christmas Day was the fifth most popular day of the year for online shopping.
Many retailers now start their traditional January sales online on Christmas Eve or Christmas Day, which is partly behind the surge in sales.
Gareth Robinson, CEO of DiscountVouchers.co.uk, said “Christmas Day has become one of the busiest online shopping days of the year. While the high street stores are restricted to minimal trading hours on the 25th of December, online is most definitely open for business and it’s now easier than ever for people to start shopping from the comfort of their sofa while waiting for Christmas dinner.”
The research has highlighted the importance to small businesses of ensuring eCommerce websites are up and running and able to process orders over the Christmas period, as well as having a website that is compatible with mobile devices. Gareth continued: “Over half of people shopping with us are using smartphones and tablets and this will rise even further over the Christmas period as people log on to their new devices.”