Today, the first Monday of December, has become known as Cyber Monday and is expected to see the peak of this year’s online sales.
Much like last week’s Black Friday buying frenzy, Cyber Monday came from the US and brought plenty of online promotions with it. The increase in sales is driven by the last payday before Christmas and the start of the serious festive promotions.
However, a study has revealed that Cyber Monday may not have as large an effect on the festive shopping season as expected.
In a survey by Virgin Media, just 5% of respondents said they plan to buy the majority of their Christmas presents today. That’s even less than those who plan to wait until Christmas Eve to buy their Christmas presents (7%).
The majority (56%) said they plan to spread their Christmas shopping out over a number of weeks, and 7% said they will wait until after the big day to buy presents in the sales.
The survey highlighted the growing popularity of online shopping, as 73% of respondents said they will avoid the busy high streets and do most of their festive shopping from their laptop, tablet or phone.