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Small Business Secrets

News, website tips and insights from bOnline

Small Business Secrets

A blog by bOnline for News, Website Tips and Insights

May 17, 2013 By Kasey Cassells

Customer service is main focus for small businesses in 2013

attractive female phone operatorA new survey has revealed that improving customer service is the main priority for small businesses in 2013.

Social media is also a key focus, with 58% looking to improve their social media presence. The survey by Groupon also found that 28% were hoping to improve eCommerce processes and 17% were looking to mobile retail.

As another recent study found, many small businesses are planning to reduce their spend on traditional marketing methods. Over a quarter (26%) said they will cut back on local directory inclusions, and 24% will reduce local advertising such as billboards and posters.

Roy Blanga, managing director at Groupon UK says, “In the current economic environment, many consumers are not only hungry to get value for money; they want instant access to new experiences on the move and digital can provide this.”

About Kasey Cassells

Kasey writes about the latest small business and website news for bOnline. Find Kasey on Google+, or follow bOnline on Facebook, Twitter, LinkedIn and Google+

Related posts:

  1. The Importance of Great Customer Service for Small Businesses
  2. 5 Reasons Why Phone Calls Are Still Valuable For Small Businesses
  3. Is social media still credible for businesses?
  4. Social Media Bottom of the List for Customer Service
« Small business news roundup: May 10-17
Small business website of the week: Images of Life »

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