This Christmas, more than half of the £18bn spent by UK consumers throughout the festive period will be spent online, according to new figures from Rackspace.
The research highlights the importance for businesses to have a fully functional eCommerce website if they plan to increase their profit this Christmas.
The majority (56%) of consumers will spend more than half of their Christmas budget online, the first time in the UK that such a large proportion of festive spend (around £10bn) will be online.
The average consumer is planning to spend £375 on Christmas presents and seasonal items this year.
Despite the fact that UK shoppers are keen to spend online, they have also voiced their frustrations with online shopping and eCommerce websites.
The biggest issue for online shoppers is an overly complicated checkout procedure (33%), followed by slow-loading website (28%). Almost half (48%) of people who experience these problems abandon the purchase, with 34% trying a different website.
Jeff Cotten, MD at Rackspace, said: “It’s clear from our findings that UK consumers are increasingly going online to shop and with the competition high for that £10bn, online retailers can’t afford to lose custom due to frustrations caused by slow websites or checkouts.”