The Federation of Small Businesses (FSB) is urging small businesses to engage its customers via the web after it emerged that one in four in the UK still don’t have their own website.
FSB research shows that only a third of those with a website use it for sales. This is a missed opportunity for small firms who could use a website to attract new customers and bring new jobs to the high street.
The research was released in support of Local Business Week (13-19 May), during which UK shoppers are urged to ‘Take the Pledge’ and make three purchases from local shops.
Mike Cherry, National Policy Chairman for the Federation of Small Businesses, said: “We are supporting Local Business Week and its pledge for shoppers to buy three things on their local high street. However, we also want to see small firms maximise the opportunities that technology presents, so they can be competitive and grow their business and have a positive impact on the communities they rely on for business.”