New research has revealed that small businesses are abandoning traditional marketing methods in favour of online and mobile channels.
Over a quarter (26%) of small businesses said traditional marketing makes up just 10% of their total marketing activity, and 22% said they had given up on traditional marketing altogether.
According to the study by Pitney Bowes, print advertising is the worst affected. Around 40% of small businesses had used this channel previously, but only 28% said they would be doing so in 2013.
In contrast, modern marketing tactics such as QR codes, mobile-optimised websites and mobile payments are attracting more investment than ever. The study revealed nearly twice as much interest in mobile SEO than in previous years.
Ryan Higginson, vice president of Digital Channel Europe at Pitney Bowes says, “Offline will always play a very important role in any strategy but online has really come to the fore.”