A town in Nottinghamshire is hoping to reach its goal of free wi-fi for visitors by asking local residents and businesses to chip in for the cost of the service.
The Business Improvement District (BID) partnership in Mansfield has already secured £100,000 from the government to bring free wi-fi to the area, but is taking a leaf out of savvy startups’ books by raising the remaining £38,000 required through crowdfunding.
More than £5000 has already been pledged on the campaign page from residents and businesses keen to draw in visitors with the offer of free wi-fi.
Customers are increasingly demanding free wi-fi from local businesses. In a report released last year, it was revealed that nearly one in five (18%) small businesses had given out their personal wi-fi details to customers so they can access the web from their premises.
Mansfield BID manager Sarah Nelson told the BBC the plan could give Mansfield a boost: “There aren’t many towns that have free wi-fi for visitors.
“People will be able to stay in town a lot longer. They won’t have to rush home to get on the internet”, she said.