The UK’s first Small Business Saturday, held on 7th December, has been hailed a success after consumers got into the spirit and supported their local businesses.
American Express, which backed the event, surveyed 2,533 adults in the 24 hours following Small Business Saturday, and found 48% were aware of the day.
Of the people that were aware of Small Business Saturday, 57% said they shopped at a local, independently owned business on the day, with 43% doing so specifically to support Small Business Saturday.
The event was also a success on social media, with the #SmallBizSatUK hashtag trending in Twitter’s top three all day, and more than 14,000 related tweets sent through December.
Shadow Business Secretary Chuka Umunna, who was behind the UK’s adoption of the event, said “I am so pleased Small Business Saturday has been such a fantastic success, with people choosing to shop local and using firms in communities right across the UK.
Due to the success of this year’s Small Business Saturday event, the team behind it are now starting a campaign to make it an annual event held each year in December.