It’s Friday, which means it’s the perfect time to look back at this week’s small business news. Here’s what we’ve been talking about over the last seven days:
On Monday, we found out consumers are happy to give their custom to small businesses, with three times as many saying they would choose a small business over a large one if price and convenience were equal. However, more than half admitted they do ‘none’ or ‘a very small amount’ of their shopping from small companies.
Next we heard that many small businesses’ websites and social strategies are not fit for purpose. Almost a third have no social media profiles for their business, and 39% of business websites were not optimised for mobile devices. A similar amount said they did not focus on search engine optimisation.
On Wednesday we looked at the growth of zero-hours contracts. The flexible working contracts, which do not guarantee any minimum or set working hours, have come under scrutiny, with Vince Cable saying they lead to “some exploitation”. It is estimated around 1 million workers in the UK are on zero-hours contracts.
And yesterday, we confirmed that a positive online presence is important to customers. An O2 Business report found 78% of customers always go online to research a small business before buying from them, with a quarter saying they would go elsewhere if the business had no website.
Keep coming back to bOnline’s Small Business Secrets blog to get the latest small business news, tips, and website advice.