Small business website of the week: The Clinical Network International

clinicalnetworkintBackground

The Clinical Network International (CNI), is a leading global medical organisation with four primary service areas appropriately termed CARE, Conferences, Admissions, Recruitment and Education. The client had no online presence and decided to come to bOnline for a professional website design. With the design brief the client put forward their ideas and concepts for the site.

The site had to come across as professional and easy to navigate. It had to have a medical look and feel to it, staying informative and too wordy. It had to appeal to various target markets and provide information regarding their various services and courses.

Solution

With the simple blue and white colour scheme, the website gives a medical feel along with the striking imagery used throughout the site. The white and blue colours create a balanced and simplistic look that is easy on the eye. It can be associated with health and the medical industry and suits the business perfectly.

The colours are balanced with the images used where inner pages are spilt in half with colour and image blocks. This also helps break up all the wording keeping the page content interesting.

The site is easy to navigate with links clearly visible at the top and buttons on each page for the user to access contact information and make course bookings. Social media pages were also set up and integrated with the website, for users to engage further with CNI.

Reaction

After a few design reviews with their designer, the website was completed and launched. The client was very impressed and satisfied with their end product. This was not their first website with bOnline and they even mentioned they’d return if they ever needed another website in the future! The client also left a review on Google Plus with their positive feedback.

Website designed by Nina Nortje

About 

Sam is head of website services at bOnline. In his posts he shares tips for creating a beautiful business website and getting the most out of bOnline's website design tools.

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