Carlton Asset Management Ltd are Independent Financial Advisers (IFAs) who provide expert financial advice to working professionals, retired individuals and their family’s. They help their clients meet their personal financial goals by designing financial plans that are customised to suit their current situation and future needs. Carlton’s idea of a website needed to be professional, clean, sleek and have that modern touch. They also needed to connect with the clients and assure then that they are professional and trustworthy.
To create the look and feel that the client wanted, we started with the colours. Navy blue, pale yellow and white were chosen which effectively created that sleek modern look as well as a contrast, achieving that cleanness.
To achieve a trustworthy and professional feel, warm and inviting images where chosen that really connect in terms of colours and subject bringing the website together as a whole. The client also chose to go ahead with our logo and copywriting packages which added to the professionalism of the website and again being everything together as a brand. The logo was designed to create that clean and sleek look and with a simple strong icon and matching font we were able to achieve this goal.
And finally, the website is simple and easy to navigate with a clear indication of who they are and the services they offer. Each of the pages connects and flows with each other with their inviting images and bold captions.
The client was very pleased with the end result and impressed with our ability to understand what he needed and create something that was easy to use. He now has a website that perfectly illustrates who they are and what kind of business they are – professional, experienced and trustworthy.