Hallmark Supported Living provides a care service for learning disabilities, physical and sensory disabilities, mental health, autism and complex needs. They also help with social or personal care. The client was after an online presence that would be very informative, where they can showcase the services they offer.
With the brief, it was made clear the client wanted a website that was modern, clean, easy to navigate and user friendly. Client didn’t want to showcase images of the services they offer, due to the nature of the service. With that in mind, we opted for large colour spaces and boxes, along with icons. This gives a modern feel to the site and users can easily identify what they’re after.
For user friendliness, we set the navigation bar static so that a person constantly has access to the various pages and links across the site.
The client also opted for our logo design. They wanted the logo to show they care for people; what better way to portray that than using a “heart” shape. They also wanted “people” in the logo because of the nature of their business and their clientele. So a combination of both these elements set the perfect logo for them that shows care and people standing together. They loved the concept of this and they loved their new logo!
The client was very happy with the design and found it easy to work on the bOnline platform too. They now have a stunning new website that represents their business well.