Deana Louise is an award-winning photographer, better known by her business name, Images of Life. She is a mother whose desire to capture the memories of her daughter growing up blossomed into a successful business where she shares her talent and her passion for creating beautiful memories with other parents.
Deana approached bOnline to redesign her website. The previous website was designed by bOnline, but as trends and technology progressed over the last few years, Deana wanted a website to better represent her business, personality and commitment to her craft. We were presented with the most amazing images for her site and we were encouraged to use, which really inspired me and were briefed to use mint and grey as her colour palette.
Deana’s gorgeous images really got my creativity flowing, she has such amazing focus and I really wanted to bring attention to that throughout the website. We chose to draw attention to her craft by using clean white spaces with beautiful large images across the site. The only concession to the use of colour was in the “Make A Booking” section that is positioned across the site, this subtle pop of pastel serves to partition the different sections on the page.
Deana was instrumental to the success of this design. She definitely knew how she wanted her business to be presented and worked together with her Project Manager and web designer in order to refine the design. In the end, she adores her new website and looks forward to generating more interest in her work with her new home on the web.
Website design by: Sharné Rustin