Small business website of the week: R Lukins Fitness


R Lukins Fitness in Blandford offers quality gym facilities, with fitness and nutritional advice from some of the best fitness professionals around. With previous experience in Clinical Physiology, Exercise Referral, Sports Performance and Strength & Conditioning they have a vast knowledge of all areas of fitness no matter your ability. R Lukins Fitness had an existing lite design website with us which required updating and a fresh new look. They wanted a website that would reflect the newly converted old farm house building and give it a rustic mixed with warehouse gym feeling as well as improving on their current website content. They upgraded from their lite package to premium design with a logo so that we could do all of the branding for them.


We looked at several layouts in their industry as well as some that were from other industries and identified certain features and styles that they liked. We then decided on a colour scheme for the website and logo that would be appropriate for his industry, they also wanted a logo that had a stamp and label feeling so we had a look at some examples and created a logo with that look and feel. We used a combination of white, grey and red colours, the white and grey to give it a clean and simple look and the red to highlight links and heading as well as important areas. We used a white wall background image in the header and footer to give it a warehouse rustic feel but at the same time making sure the image still gave it a nice clean feel. We added some large icons on the homepage to indicate some main services with read more buttons for more information. When it came to images we made use of some good quality stock images as well as newly taken images of the converted gym.


The client was very happy with the website, his words were “it looks great!” and was also excited to launch the new website. The website is now a great reflection of the business and brand with improved content and the general feel of the website. R Lukins Fitness now has a professional website that will improve their online presence.

Website designed by Stephan Theron


Sam is head of website services at bOnline. In his posts he shares tips for creating a beautiful business website and getting the most out of bOnline's website design tools.

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