Robin Hoods Apparel is a philanthropic fashion brand specialising in comfy casual wear, they also have a bit of a twist when it comes to their products and new online shop. With every online sale they donate to one of three good causes. They work directly with the causes closest to their heart like helping animals in need, supporting the homeless and preserving the natural environment. They strive to create a better future for everyone and help others do the same by making giving back easy and affordable. Their business is quite new and they needed an online presence with a website that will provide a platform for them to accomplish their goals. They wanted a website that was easy to use with ecommerce and shopping bag features as well as be visually eye catching.
We looked at a couple of examples that they liked to get inspiration and discussed the look and feel they wanted to achieve. We also discussed all the online shop requirements and the process a visitor would follow, keeping in mind that the visitor will need to be able to choose which cause they would like to support when making a purchase. We designed an eye-catching home page using their logo colours through out the website to keep with the brand and name but kept it easy to navigate. We also used some of their featured product images on the home page in different layouts with different colours and background images to give it a bit of a different feel. We then used our ecommerce platform with product options and variants to provide them with a platform to not only sell their products online but also give the visitor a choice on who they would like to support. During the design process they also signed up for our copywriting services to improve on their content already submitted.
Robin Hoods Apparel was happy with the design and outcome from the first draft of the website and they now have a great platform where they can sell their products online as well as make giving back easy and affordable.
Website design by Stephan Theron