Content marketing is creating written or visual content for your consumer base that drives revenue and interest.
Learning how to create engaging copy will be beneficial in increasing your brand awareness and working on your brand story.
We detail more reasons why small business should have a greater focus on content when planning the next marketing strategy.
Content Marketing Adds Value
A good content marketing strategy brings value to your business and is a means to interact with your consumer base. In fact, 90% of consumers find custom content useful and valuable.
Give your consumers a reason to be subscribed to your newsletters and allow them to get the most out of your product or service.
Consistently providing valuable content for your consumers can build trust for your company.
Using blogs, videos and case studies can show how your company excels and are experts in your field, building upon rapport.
Furthermore, high-quality content makes consumers more likely to take action.
Producing content can be a means of increasing visibility for your small business on search engines and social media. 77% of internet users read blogs and this can create more traffic to your business website.
This is particularly true in creating information for niche topics and showcase your company as leaders in the industry.
Small businesses with blogs get 126% more lead growth than small businesses without any content strategy.
Most of the time generating content is inexpensive so it’s worth spending time on this to grow your business and attract new customers.
Lastly, content marketing is a way to create and build brand awareness for your product and services while simultaneously improving brand loyalty.
Interesting content is one of the main reasons people follow brands on social media and 82% of consumers feel more positive about a company after reading custom content.
When planning your next big marketing campaign don’t forget about content; it has more benefits than you think.
It’s efficient, compelling and is a great way to keep your consumers interested and the key to increasing customer engagement.