Giovanni Tona is an Italian chef living in the UK. His life-long passion is for authentic, flavoursome food. Inspired by an age-old Italian recipe, Mangia! sourdough pizzas bring together fresh, mouth-watering toppings with a unique base that is fluffy in the middle and crispy on the outside, all made with fresh ingredients.
Giovanni uses homemade dough, made with a special blend of wheat, soya and rice flour. It is left to rise for up to 72 hours before baking. He wanted us to create a fresh looking website to reflect his food and ingredients.
The layout of the website had to be modern, clean and tell the story of how Mangia! Real Food was established. Giovanni wanted a fresh looking website to mimic the way he cooks and also wanted his delivery system to be evident on the homepage. He wanted to make sure the branding of Mangia! Real Food, again, reflected the freshness of his pizzas. The navigation is user friendly and contributes to the modern look of the website. The combination of a black and white colour scheme with colourful images of their food helps show off the freshness of what they cook.
Their mission is to bring Fresh homemade Pizzas to London and to use fresh ingredients sourced from Italy and the local London markets. With the design we have given them, I think we portrayed this perfectly. Giovanni was very happy with the end product just as his customers will be of his.
Designed by Oswin Losper