Marcia M Publishing is a wonderful example of self-made female entrepreneurship at work. The business itself has transformed many would-be writers into successful published authors.
The website needed to reflect powerful femininity for all the women involved in making this business successful. The client gave us full creative control in presenting options that would truly reflect her brand, after the initial website review, we went through a series of tweaks to create the fully realised website that is now Marcia M Publishing.
The website began with some image research. We wanted to draw inspiration from the colours of the clients’ original logo, a serene medium aquamarine and hot pink. While many designers may shy away from using such a bold contrast, we really felt that using these two contrasting colours throughout the site would really draw the users eye to points of interest across the site.
The overall effect we wanted was to keep the site exciting, flowing easily with the great use of navigation and call to action points across the home page, while keeping the inner pages cleaner with minimal images. The final effect is one of an integrated, cohesive design that is well thought-out and continually reinforces brand awareness for Marcia M Publishing.
The client adores her new website. She thoroughly enjoyed the process of working with her project manager and designer and we hope that she will recommend bOnline to any business wanting to transform their online presence with expert design from the web design team at bOnline.
Website design by: Sharné Rustin