If you don’t have an Instagram for your business it might be time to consider why you should use this social media platform as a way to reach out to your target audience. Instagram has become an extremely popular social media platform for businesses to tell their story through pictures and/or videos. You can also easily connect with other social media platforms like Facebook, Twitter, Tumblr, Flickr allowing for a wider social media presence.
According to Our Social Times, visual appeal matters in 93% of cases when people go to make a purchase. Visual content is becoming progressively important for marketers. It’s not only easier and faster for the human brain to process, it is a great way to generate more attention and leads. Photos can make or break your marketing strategy and should be considered highly important.
Pictures provide a great collage and give your audience a better understanding into your company. You can promote anything your company may be doing from products,services, employees, customers, and conferences.
Instagram provides a great opportunity for brands to get quick messages and photos to their target audience. It’s become the perfect platform for marketers to reach a new audience in a way they want to be marketed to through visuals and short messages.