Tower Property Consultants offer individuals and businesses property development opportunities. They needed a new website to showcase all their available property development opportunities. The information needed to be presented in a way that was aesthetically pleasing, and functional.
Initially, we decided on a colour palette for the website. We went through various palettes before deciding to draw from the blue in the logo and complement it with various shades of blue and green. The colour choice deepens the user’s impression of reliability, security and helps them connect that feeling to Tower Property Consultants.
We decided to use a strong call to action on each page, right at the very top so that whenever a user landed on any page, they would be able to take action immediately and easily without having to navigate through the rest of the website to find a fixed contact button.
To make this website more modern and fresh, we complemented this design with large hero images. We used subtle animations, large images and custom graphics to draw the users eye to information the client deemed important.
Our main aim was to make sure that a user would be presented with information in a way that was pleasing to the eye and exciting to read about. But more importantly, one that reinforced the impression of reliability, safety and security of the company and brand.
Our client was really happy with the website. It will not only perform the functions he needs and be easily accessible across a variety of devices. It is also beautiful to look at and exciting to navigate.