IT and telecoms industry ranked number 1 for jargon

July 19, 2023

A new study by Yell has revealed which industries most leave us scratching our heads when it comes to buzzwords, acronyms and jargon.

Jargon is a fact of life no matter whether you’re taking out a new TV contract, buying a house or learning a new hobby. But when Yell looked at Google search data, it appears that the highest proportion of searches for ‘what does [jargon term] mean?’ and other similar queries land within IT and telecoms. In fact, almost 54 million Google searches were made by people trying to understand its often-impenetrable language!

The world of finance is also notoriously tricky to navigate, with its abundance of antiquated phrases and terminology ranking it in second. There are almost 44 million annual searches from people hoping to define terms such as recession, APR and compound interest.  

The trouble with jargon

The fact is the IT and telecoms industry covers a huge amount of technological areas, all of which are being developed at breakneck speed. The problem is that for many of us, too much techie talk is seriously off-putting. In fact it can act as something of a barrier, feeding the temptation to hold on to older, more expensive technologies when we really don’t need to.

The challenge for telecoms companies is to break through the jargon and keep things simple. That’s why all the language we use when we speak to our customers involves plain English, and we explain everything you need to know as clearly as possible.

All of our products from fibre broadband set up to VoIP are created with microbusinesses and sole traders in mind. We know there aren’t enough hours in the day, which is why we do everything for you with no techie knowledge needed yourself. Our support team is also on hand to help if you have any questions or concerns.

Is your business protected from the landline switch off?

Traditional copper landlines are being switched off across the UK between now and 2025. It’s old, outdated infrastructure and with digital services like VoIP coming on in leaps and bounds now is the perfect time to switch.

We know that making the jump to a new VoIP package can be daunting. That’s why we offer a free 7-day trial so you can test out all the business-friendly features with no commitment. It’s simply a case of logging on and accessing your call flows, voicemail, call divert, call analytics data and much more through your online dashboard. Then, at the end of your trial if you’re happy to continue you can simply sign yourself up to one of our low cost packages. At no point will there be any downtime so no missed calls, plus you can get minutes and line rental included to save you money.

Don’t get caught out by the landline switch off! Sign up for our free 7-day trial and see how VoIP can benefit your business.


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